Alternative Airlines是一个全球航班搜索和预订平台，提供全球600多家航空公司的航班选择。该公司总部位于英国，致力于为160多个国家/地区的旅客提供简单、灵活、便捷的航班预订服务，尤其关注那些寻求其他支付方式的旅客。
As Alternative Airlines expanded internationally, they noticed a significant barrier to engagement: language. To deliver on their mission of removing friction from the flight booking experience, they needed to make sure that language wasn’t standing in the way.
Alternative Airlines的预订平台最初只有英文版本。虽然这对讲英语的用户来说很方便，但却给非英语用户带来了压力和不确定性，尤其是在预订复杂或昂贵的航班时。
他们开始注意到，在西班牙、意大利和阿联酋等主要国际市场，用户参与度有所下降。这些地区的客户期望获得本地化的体验，而当他们未能获得这种体验时，他们要么离开网站，要么留下负面评价。
对于另类航空公司而言，这不仅仅是收入损失的问题，更关乎信任和透明度：
“我们知道这不仅仅是改改措辞的问题。而是要确保人们清楚地了解他们预订的是什么、他们支付的是什么，以及他们能从我们这里得到什么。结果表明，用客户的语言与他们沟通可以带来巨大的改变！”
该公司需要一个功能强大的本地化解决方案，该方案能够：
Alternative Airlines chose Localize as their localization solution after testing the platform and seeing how their customers responded to a localized experience. They started with a proof of concept and saw results quickly: users stayed longer, engaged more, and moved through the booking flow with greater confidence.
That validation gave the team the green light to scale fast, and as a Localize customer, they could do so easily: “With Localize’s guidance and AI-powered tools, we rolled out full-site translations in just a matter of days.”
Thanks to Localize’s smooth integration with their existing tech stack, the team was able to launch new languages in as little as a day, without relying on advanced engineering resources or manual workarounds.
部分速度的提升得益于自定义变量功能，该功能使Alternative Airlines能够在不大幅增加成本的情况下扩展翻译规模。它赋予了他们重复使用关键短语和动态内容的灵活性，同时确保整体准确性和语气一致。
Another key advantage was the use of Localize’s on-page editor, which allowed translators and internal reviewers to work directly on live site content. Seeing how website translations would appear in real time made it easier to fine-tune phrasing, preserve brand tone, and avoid back-and-forth guesswork.
“所有需要由Localize处理的事情都能非常迅速地完成，并且与我们的技术架构完美契合。整个过程超级快。”
From the beginning, the Localize team was hands-on and proactive. As a Localize customer, Alternative Airlines had access to a dedicated account manager, Graham, who played a key role in onboarding, answering technical questions, and offering best practices for everything from AI translation workflows to international SEO.
“在第二次销售拜访中，格雷厄姆就请来了产品负责人，和我们详细讨论了哪些方面有效，哪些方面无效。这种细致周到的服务真的让我们印象深刻。”
Alternative Airlines 已推出西班牙语、意大利语、葡萄牙语、阿拉伯语和法语的全站翻译版本，更多语言版本正在开发中。自上线以来：
“By speaking our customers’ languages, we’re helping them book flights faster, with less stress, and more trust in the process. Whether someone’s searching in Milan, Madeira, or Marseille, they now get the same easy booking journey—with the help of Localize.”
正如本本地化案例研究所示，在当今多语言的商业环境中，网站和软件本地化不应是事后考虑的，而应是优先事项。
“With Localize, we've been able to welcome thousands of new travelers to a version of our site that feels like it was made for them. That means more confidence when booking, fewer drop-offs, and better customer satisfaction. We believe that translation isn’t just a helpful extra—it drives results.”
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