替代航空公司 is a global flight search and booking platform offering access to over 600 airlines worldwide. Based in the UK, the company specializes in making flight booking simple, flexible, and accessible for travelers in more than 160 countries—especially those seeking alternative payment options.
随着Alternative Airlines向国际市场扩张，他们注意到一个重要的沟通障碍：语言。为了实现其消除航班预订体验障碍的使命，他们需要确保语言不会成为阻碍。
Alternative Airlines' booking platform was originally available only in English. While this worked for English-speaking users, it created stress and uncertainty for non-English speakers, especially when making complex or costly flight arrangements.
They began to notice lower engagement rates in key international markets like Spain, Italy, and the UAE. Customers in these regions expected a localized experience, and when they didn’t get it, they left the site or left negative reviews.
For Alternative Airlines, this wasn’t just about missed revenue. It was also about trust and clarity:
“We knew it wasn’t just about changing words. It was about making sure people understood exactly what they were booking, what they were paying for, and what to expect from us. The results have shown us that speaking our customers' language can make all the difference!”
The company needed a robust localization solution that would:
Alternative Airlines 在测试了Localize作为其本地化解决方案。他们首先进行了概念验证，并迅速看到了成效：用户停留时间更长，参与度更高，并且在预订流程中更加自信。
这一验证让团队可以快速扩展规模，作为Localize 的客户，他们可以轻松做到这一点：“在 Localize 的指导和 人工智能工具的帮助下，我们仅用了几天时间就推出了全站翻译。”
由于 Localize 与他们现有的技术栈实现了无缝集成，该团队能够在短短一天内推出新语言，而无需依赖高级工程资源或手动变通方法。
Part of that speed came from the defined variables feature, which allowed Alternative Airlines to scale translations without ballooning their costs. It gave them the flexibility to reuse key phrases and dynamic content, while maintaining accuracy and tone across the board.
另一个关键优势是使用了 Localize 的 页面内编辑器，这使得译员和内部审校人员可以直接在网站实时内容上进行编辑。实时查看网站翻译的显示效果，可以更轻松地调整措辞、保持品牌语调，并避免反复猜测。
“所有需要由Localize处理的事情都能非常迅速地完成，并且与我们的技术架构完美契合。整个过程超级快。”
从一开始， Localize团队就积极主动、亲力亲为。作为Localize 的客户，Alternative Airlines 拥有专属客户经理 Graham，他在客户导入、解答技术问题以及提供从 AI 翻译工作流程到 国际 SEO等各个方面的最佳实践方面都发挥了关键作用。
“On just our second sales call, Graham brought in the product lead to talk through what was working for us and what wasn’t. That level of care really stood out.”
Alternative Airlines launched full-site translations in Spanish, Italian, Portuguese, Arabic, and French, with more languages in progress. Since launching:
“通过使用客户的语言，我们帮助他们更快、更轻松、更信任地预订航班。无论客户身处米兰、马德拉还是马赛，现在都能在Localize的帮助下获得同样便捷的预订体验。”
As this localization case study shows, website and software localization shouldn’t be an afterthought, but a priority in today’s multilingual business landscape.
“借助Localize，我们得以迎接成千上万的新旅行者，让他们体验到专为他们打造的网站版本。这意味着他们在预订时更有信心，流失率更低，客户满意度更高。我们相信，翻译不仅仅是锦上添花，它更能带来实际成效。”
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