bswift®, a leader in employee benefits technology, administration, and engagement, sought to enhance its language support capabilities with a more flexible, cost-effective, and efficient solution. They wanted a dynamic solution that would empower them to confidently respond "yes" to any language need.

bswift sought to overcome the limitations of their existing translation process, which involved human translation and a cumbersome configuration process.

The launch of a new platform, coupled with growing client demand for a wider range of languages, compelled bswift to search for a translation management solution that could automate translations, support a broad spectrum of languages, and be implemented quickly, all while remaining cost-effective and easy to manage.

Their primary goals were to:

● Enhance language support for their SaaS platform.

● Provide a wider range of language options to meet diverse client needs, ensuring they could support any customer regardless of translation needs.

● Streamline the translation process to save time and resources.

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bswift had yet to find a translation automation solution for SaaS platforms until ​​Localize offered a translation management system (TMS) that met their needs. Key features of Localize's solution included:

• Automation of the translation process.
• Tools to effectively manage translations.
• A user-friendly interface for human translators.
• A translation glossary to ensure accuracy and consistency of translations for various brands and maintain industry-specific terminology.
• Project-oriented structure to isolate client-specific translations.
• Strong customer support.

bswift quickly integrated Localize and deployed it into their SaaS platform. The Localize team provided support and training for a smooth onboarding process, and consistently offered customized solutions to meet the company's evolving needs.

bswift leveraged Localize's translation automation platform to manage both human and AI translations, ensuring high-quality results. The project-oriented structure allowed them to customize translations for specific clients without affecting others, and the intuitive user interface facilitated easy translation management.

Implementing translation automation with Localize had a significant impact on bswift's business. Now, they could:

• Confidently respond "yes" to any language requirement.
• Expand language support.
• Reduce implementation time from weeks to less than a day.
• Provide rapid demos in any language.
• Increase efficiency and reduce translation costs.

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Thanks to Localize, bswift rapidly expanded its multi-language support implementation beyond initial expectations. According to Trent York, VP of Product Portfolio Strategy, "I can say yes to every request to delight our clients, and we do say yes. One team member called me, and said: ‘It's magic.’”

By partnering with Localize, bswift successfully transformed its translation process. The 

company now enjoys a streamlined, efficient, and cost-effective solution that empowers its growth and enhances its ability to serve an even wider range of clientele.

As this Localize customer success story shows, Localize allows SaaS businesses to not only meet the diverse needs of their clients but to further differentiate themselves as an industry-leading solution in a global market.

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